Book description
Written by fundraising experts Tom Ahern and Simone Joyaux,
Keep Your Donors
is a new, winning guide to making disappointing donor retention rates a
thing of the past. This practical and provocative book will show you how
to master the strategies and tactics that make fundraising
communications profitable. Filled with case studies and based in part on
the CFRE and AFP job analyses, Keep Your Donors
is your definitive guide to getting new donors-and keeping them-for
many years to come.
Tom Ahern is recognized as one of North
America's leading authorities on how to make nonprofit communications
consistently effective. He speaks frequently in the United States and
Canada on reader psychology, direct mail principles, good (and not
very good) graphic design as applied to fundraising and nonprofit
branding. He is president of Ahern Communications, Ink, a consultancy
specializing in capital campaign materials and other nonprofit
communications. Tom's popular e-news provides tips on donor
communications. He wrote the first book on donor newsletters,
published in 2005, as well as How to Write Fundraising Materials That
Raise More Money.
Simone P. Joyaux, ACFRE, is recognized internationally as a
"thought leader" in the philanthropic sector. An expert in
fund development, board and organizational development, and strategic
planning, Simone is the author of Strategic Fund Development: Building
Profitable Relationships That Last. This book has become an industry
standard. Simone presents all over the world and is a faculty member
in the Master's Program in Philanthropy and Development at Saint
Mary's University, Minnesota. She serves regularly on boards, is the
founder of the Women's Fund of Rhode Island, and is the former Chair
of CFRE International.
