Book description
Praise for stop acting like a seller and Start Thinking Like a Buyer
"Stop Acting Like a Seller and Start Thinking Like a
Buyer is a book that teaches you emphatically that 'words matter.'
If you want to set yourself apart from others, whether you're selling
a product or a concept, this is a book to read. Not only will you
learn how to prepare for sales success, you will learn how to be far
more effective by thinking like a buyer."
-Theresa Martinez,
Brand Director, Roche Laboratories
"This book shares a great commonsense approach to developing a
new sales attitude and mindset that will work no matter what you're
selling. Jerry has successfully articulated a powerful and unique
formula for sales greatness."
-Duggar Baucom, head
basketball coach, Virginia Military Institute
"This is a book for people who truly want to have incredible
success in sales. Thinking like a buyer is the most powerful way to
help customers and prospects think differently about you and your
product. This book shows you exactly how to make that happen in a
step-by-step way. If you want to learn how to guarantee your success
in selling or influencing, this is a book you must
read."
-Dan C. Weilbaker, PhD, McKesson Professor of Sales,
Northern Illinois University
"A mind shift takes place when you read Acuff's book and realize
'it's all about them.' The book helps you understand human psychology
and behavior and gives you the practical tips, encouragement, and
examples to help you stand out and be valued by your customers
regardless of what you're selling."
-Charlene Prounis,
Managing Partner, Flashpoint Medica
Jerry Acuff is CEO of Delta Point, Inc. in
Scottsdale, Arizona, a consultancy that helps market-leading companies
develop new and effective marketing tactics. He is also the author of
The Relationship Edge, from Wiley.
Wally Wood is a professional writer and the former editor of
two business magazines and an international marketing newsletter.
