Book description
This fun and friendly book looks at real-life PR stunts that will blow
your mind and inspire you to develop innovative and creative ways to get
your company noticed. PR guru Peter Shankman chronicles the most
ridiculous, outrageous, and possibly crazy PR stunts of all
time-explaining why some work and others don't. This is a funny,
insightful guide to winning the PR game.
Peter Shankman
is the CEO of The Geek Factory, Inc., a marketing and PR strategy firm,
whose clients have included Snapple Beverage Group, Napster, and the
Discovery Channel. He is also CEO of AirTroductions, the Internet's
first in-flight dating and networking service. He lives in New York and
frequently speaks at trade shows and conferences on PR, marketing, and
creativity.
