Book description
Plan and launch your PPC campaign and keep track of its progress
If you want potential customers to form a traffic jam at your Web
site, Pay Per Click just might do the trick. This book will help you
decide! It tells you all about Google AdWords and Yahoo! Sponsored
Search, targeting your customers, watching out for fraud, assessing
the pros and cons of Pay Per Click, and making Pay Per Click work for you.
Discover how to
- Use the right keywords to trigger your ads
- Figure your breakeven point
- Write ads that reach your customers
- Calculate return on investment
- Use geo targeting
- Track your ad results
Peter Kent (Denver, CO) is currently an e-commerce
consultant who specializes in search-engine optimization, including
Pay Per Click technology. He has carried out search engine and pay per
click campaigns. He is the former Vice President of Marketing at
Indigio, a Web applications developer, where he worked on search
engine optimization. He has worked online since 1984; written about
the Internet since 1993; and authored many Internet-related books,
periodical articles, and columns. His Geek News column ran in two
Colorado newspapers. He founded the e-business service provider,
BizBlast. com, and is the author of
Search Engine Optimization
FD. He will promote this book on his site at
www.
searchenginebulletin. com.
