Book description
The second edition of the
Public Relations Writer's Handbook
offers a simple, step-by-step approach to creating a wide range of
writing, from basic news releases, pitch letters, biographies, and media
alerts, to more complex and sophisticated speeches, media campaign
proposals, crisis responses, and in-house publications. In addition, the
thoroughly expanded and updated second edition shows how to keep up with
the best practices of the public relations profession, as well as with
the speed made possible and required by the digital age. Merry Aronson
is the founder and director of MerryMedia, a Los Angeles-based
entertainment marketing and PR firm. She has worked as a journalist,
entertainment publicist, and network television promotion executive, and
has taught PR writing at New York University and University of
California, Los Angeles.
Don Spetner is senior vice president for Global Meeting and
Communications at Korn/Ferry International. He was named an
"Industry All Star" by Inside PR magazine, and his essays on
communications have been published in The Journal of Corporate Public
Relations and PRWeek.
Carol Ames teaches entertainment studies and public relations
on the faculty of California State University, Fullerton. She is an
experienced independent public relations professional and executive
producer of movies for television.
