Book description
Trusted advice on successful consulting from the authors of the
bestselling Guerrilla Marketing series
Consulting is entering the era of the guerrilla client-buyers with a
glut of information at their fingertips and doubts about the value
consultants add. Guerrilla Marketing for Consultants is the first book
to reveal how guerrilla marketing can transform today's challenges into
golden opportunities for winning profitable work from the new breed of
consulting clients. Packed with information, this step-by-step guide
details the 12 marketing secrets every consultant should know, the
anatomy of a marketing plan, Web sites, sources of free publicity,
direct-mail marketing, winning proposals, and more.
Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of
Guerrilla Marketing International and the author or coauthor of more
than 30 books, including the bestselling Guerrilla Marketing series.
Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte
Consulting since 1994. JAY CONRAD LEVINSON is Chairman of Guerrilla
Marketing International, a consulting firm serving large and small
businesses worldwide. He is the creator of the Guerrilla series, the
best-selling marketing series ever published. Levinson is a former vice
president and creative director at J. Walter Thompson and Leo Burnett Advertising.
MICHAEL W. McLAUGHLIN is a Principal with Deloitte Consulting, and has
over twenty years of consulting experience. He has worked with clients
in businesses of every size, from small start-ups to some of the world s
highest-profile companies. McLaughlin has sold and delivered more than 0
million in consulting services in his career, and he knows what works in
the market and what doesn t.
