Book description
The first behind-the-scenes look at the stunning success of America's
hippest discount retailer
Founded in 1962 by Minnesota-based department store Dayton's, Target
has grown to become America's second most profitable retailer behind
Wal-Mart. On Target is the first in-depth look at the business leaders
and strategies that made Target such a runaway success. The company's
easily recognizable red-and-white logo, youthful television
advertisements, and upscale partnerships-with designers like Michael
Graves, Mossimo, and Todd Oldham-have not only removed the stigma
traditionally attached to discount store shopping, but actually made
it hip to be frugal. In the process, the company has cemented its
place as the favorite discount retailer of middle- and upper-income
families across the country. In On Target, award-winning business
journalist Laura Rowley examines the methods and the success of the
company from its shrewd merchandising strategy to its clever marketing
campaigns, ingenious branding effort, and extensive philanthropy . An
excellent education in how to beat the competition even in a crowded
and weak retail market, Target's story details the history and
incredible success of a unique company and an enticing, unmistakable
brand. Both insightful and entertaining, On Target offers important
business lessons for executives and managers in need of a bull's-eye.
Laura Rowley (Maplewood, NJ) is an award-winning television, radio,
and print journalist specializing in business reporting. She is the
personal finance and career columnist for Self magazine and has also
been published in The New York Times, Parents, and Newsweek. As a
reporter and producer for CNN in New York, she reported on air for
Your Money and Business Unusual, and produced live programs for CNNfn.
She has also appeared on Good Morning America, Oxygen Media, and CNBC.
LAURA ROWLEY is a journalist specializing in business.
She is the personal finance columnist for Self magazine and a former
producer/reporter for CNN business news. She reported on air for Your
Money and Business Unusual, profiling numerous Fortune 500 companies.
Her freelance work has appeared in the New York Times, Parents, and
other publications. Visit her Web site at www. laurarowley. com.
