Book description
A visual approach to the power of SEO marketing from a world-renowned
Internet marketing expert
Search engine optimization (SEO) is an ever-growing and powerful form
of online marketing that allows business to grow in a faster, more
cost-effective way by increasing traffic and visibility to a Web site.
This updated resource remains the only book of its kind to take a
visual approach to the essential component of maximizing the effective
marketing strategies that SEO provides.
Packed with more than 600 screen shots, top Internet marketing expert
Kristopher Jones explores search-engine marketing principles such as
keyword generation, on-site optimization specifically regarding Web
site structure, internal linking, URL structure, and content creation,
and much more.
- Presenting the only known book on the market that takes a visual
approach to the powerful and growing form of SEO marketing
- Covers the increasing role of social media Web sites as well as
the convergence that is occurring between paid and organic
search-engine marketing
- Offers you a strong foundation for developing successful SEO strategies
Search Engine Optimization: Your visual blueprint for effective
Internet marketing, Second Edition captures the immense
potential of SEO and delivers it to you in a visually understandable
way.
Kristopher B. Jones is considered one of the top
Internet marketing experts in the world. Kris is a frequent keynote
speaker, presenter, and moderator at major national and international
marketing conferences, including Search Engine Strategies (SES),
Affiliate Summit, and the Electronic Retailer Association. Kris is
also a sought-after speaker at colleges and universities around the
country and has delivered inspirational lectures to thousands of
college and graduate students at schools such as Penn State
University, the University of Pittsburgh, and Villanova University.
