Book description
"Larry Weber has made an important contribution to helping any
leader understand how to manage and protect reputation in a digital
world. The influences on reputation have spun out of control, and this
book is a highly actionable approach to move from reacting to managing
one of every organization's most important assets."
-Michael E. Porter
, Bishop William Lawrence University Professor, Harvard Business
School
"In Sticks and Stones, Larry Weber presents a
compelling look at the challenges of protecting corporate reputation
in a world where company information can cross borders and gain
momentum in an instant via the Internet. Drawing on his keen eye for
communications trends, Larry offers practical advice for navigating
this ever-changing environment. Corporate leaders would be wise to
embrace his counsel."
-Ron Sargent, Chairman and CEO,
Staples, Inc.
"Businesses no longer control their brands. At best, they can
influence the communities of constituents who debate, shape, and
refine their definition of what the brand means to them. Marketers and
business executives can tap into these conversations to form
incredibly rich and lasting bonds or allow themselves to be rolled by
them. Larry Weber understood this dynamic long before most
commu-nications thought leaders. In Sticks and Stones, he
delivers not only bountiful examples of the best and worst practices
in reputation management, but also practical advice that any leader
can use to understand and shape reputation in this complex new world.
This is a must-read book for the modern marketer."
-Paul
Gillin, author, The New Influencers and Secrets of
Social Media Marketing
"In today's interconnected world of social networking, 24/7
blogging and Twitter, a company's livelihood relies, in large measure,
on its ability to build a reputable online presence. Sticks and
Stones is a must-read for any leader in business, academia, or
politics who wants to achieve and maintain a 21st-century, online
competitive advantage."
-Deborah Wince-Smith,
President, Council on Competitiveness
Larry Weber leads W2 Group, a next-generation
ecosystem of marketing service companies that help CMOs in their new
roles of content aggregators and community builders. W2 Group
companies include Racepoint Group, a global public relations firm with
special expertise in digital media relations; Digital Influence Group,
a social media marketing agency; and Two Martinis, a branding firm
that aligns brand vision and customer experience in a social media
world. Earlier in his career, Weber founded Weber Shandwick, the
largest public relations agency in the world. He is also cofounder and
chairman of MITX, the world's largest online advocacy organization,and
the author of Marketing to the Social Web.
