Book description
Get a practical, actionable, three-step process to build and leverage
important relationships
Most people know instinctively how to build positive, long-lasting
relationships with spouses, friends, and even co-workers-but few of us
know how to consciously and systematically build and maintain positive
business relationships. For years, The Relationship Edge has
successfully shown people how to build personal relationships and
repair damaged ones with a proven three-step process.
This completely updated third edition offers a fresh perspective on
that process and includes more contemporary case studies, as well as
how to build and nurture relationships online.
- Develop the right mindset-understand that personal relationships
are vital to business success, both offline and online
- Ask the right questions-discover the common ground you share
with others
- Do the right thing-be truthful and straightforward or you'll
undermine the goodwill you've worked so hard to build
- Jerry Acuff, the author, has a proven record of success with
previous editions of The Relationship Edge
With real case studies and step-by-step guidance, The Relationship
Edge, Third Edition offers the tools and advice you need to
develop strong, rewarding relationships with customers, co-workers,
and managers. Jerry Acuff's latest version is packed full of
practical, concrete information on the mechanics of interpersonal
relationships in the business world, all designed to have you doing
business better and more productively than ever.
Jerry Acuff is CEO of Delta Point, Inc., a
Scottsdale, Arizona-based consultancy that helps market-leading
companies find new and innovative ways to market products. Over the
last fifteen years, he has spoken and consulted extensively on the
issues of sales excellence, change leadership, and customer-focused
organizations. A graduate of the Virginia Military Institute, he has
also served as Executive in Residence at the Amos Tuck School of
Business at Dartmouth College.
Wally Wood is a professional writer and the former editor of
two business magazines and an international marketing newsletter.
