Book description
Put digital business strategy at the center of your business
Welcome to the social media age. Although its impact was first felt
in the marketing department, the social web is spreading across all
business functions, impacting the way they communicate, operate,
organize, and create value. A comprehensive digital strategy is
essential for businesses hoping to build this new form of competitive advantage.
Everywhere explains how to put your digital strategy at the
center of how your organization communicates, operates, organizes
itself, and creates value.
- Develop a comprehensive digital strategy for your organization
- Put your online business strategy at the center of your
customer's experience, and at the heart of everything you do
- Larry Weber's W2 Group is helping companies like Sony, IBM,
Harvard Pilgrim Health Care, and the government of Rwanda, craft
new online business strategies
The Web is not just another marketing channel. Put social media,
email, Web, and other digital interactions Everywhere in your
business, and make digital business strategy the heart of your
thriving enterprise.
LARRY WEBER is the author of Marketing to the
Social Web (Wiley) and chairman of W2 Group, a digital ecosystem
of marketing services companies that includes Digital Influence Group,
a full-service digital marketing agency that is social media at its
core, and Racepoint Group, a global public relations agency. Weber
previously founded Weber Shandwick, the world's largest PR firm. He is
the cofounder and Chairman of the Board of Directors of the
Massachusetts Innovation & Technology Exchange, the largest
interactive advocacy organization in the world.
