Book description
This cutting edge and comprehensive bookÂ-with contributions from the
star faculty of Cornell University's School of Hotel
AdministrationÂ-offers the latest thinking on the best practices and
strategies for hospitality management. A must for students and
professionals seeking to enter or expand their reach in the
hospitality industry, The Cornell School of Hotel Administration on
Hospitality delivers the authoritative advice you need to:
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Develop and manage a multinational career and become a leader in
the hospitality industry
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Maximize profits from franchise agreements, management contracts,
and leases
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Understand and predict customer choices, and motivate your staff
to provide outstanding service
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Manage hospitality businesses and the real estate underlying the
businesses
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Control costs, coordinate branding strategy, and manage
operations across multiple locations
Michael C. Sturman
is a Professor of Management and the Kenneth and Marjorie Blanchard
Professor of Human Resources at Cornell University's School of Hotel
Administration. His current research focuses on the impact of human
resource management on organizational performance and other job
performance issues. He has written over one hundred articles, and is
coauthor of Managing Quality Service in Hospitality: How Organizations
Achieve Excellence in the Guest Experience.
Jack B. Corgel is a full professor at the School of Hotel
Administration and served as the first director of the school's Center
for Hospitality Research. He consults with PKF Hospitality Research,
where he helps develop new products for the hotel industry based on
property-level financial performance.
Rohit Verma is a Professor of Service Operations Management at
the School of Hotel Administration, and also serves as the Executive
Director for the Center for Hospitality Research (CHR). He has
published over fifty articles in prestigious business journals,
written numerous CHR research reports, and routinely presents at major
industry con-ferences. He is coauthor of Operations and Supply Chain
Management for the 21st Century.
