Book description
A timely look at effective use of social network analysis within the
telecommunications industry to boost customer relationships
The key to any successful company is the relationship that it builds
with its customers. This book shows how social network analysis,
analytics, and marketing knowledge can be combined to create a
positive customer experience within the telecommunications industry.
- Reveals how telecommunications companies can effectively enhance
their relationships with customers
- Provides the groundwork for defining social network analysis
- Defines the tools that can be used to address social network
problems
A must-read for any professionals eager to distinguish their products
in the marketplace, this book shows you how to get it done right, with
social network analysis.
CARLOS ANDRE REIS PINHEIRO has conducted over the
last two years postdoctoral research in social network analysis at the
School of Computing, Dublin City University (DCU), Ireland. He holds a
doctoral degree in computer science from Federal University of Rio de
Janeiro, Brazil. Before joining DCU, he did postdoctoral research in
optimization at Instituto Nacional de Matemática Pura e Aplicada
(IMPA) in Brazil, one of the most prestigious mathematical institutes
in the world. He has been with Oi, the largest telecommunications
company in Brazil, since 2000. He has published several papers in
international journals and has also written four books that focus on
the Internet, database, Web warehousing, and analytical intelligence.
