Book description
Why does it cost nonprofits on average to raise 0, while it costs
companies only ?
Simply put: Nonprofits have no leverage. No one has to make a
donation. And since most donors have no direct stake in the
organizations they support, they make donations out of the goodness of
their hearts. If donors feel like writing a check, they will. If they
don't, they won't.
The End of Fundraising turns fundraising on its head, teaching
nonprofits how to stop begging for charity and start selling impact.
For the first time, nonprofits have economic power. We live in a new
era where consumers, businesses, investors, employees, and service
providers attach real economic value to social outcomes. An era where
yesterday's "feel good" issues-education, the environment,
health care, the arts, and animal rights-now have direct economic
consequences and opportunities. Nonprofits now have leverage. To use
this leverage, nonprofits must learn how to "sell" their
impact to a new set of stakeholders.
Using his fifteen years of experience advising the world's leading
nonprofits, foundations, and corporations, Jason Saul reveals the
formula for how nonprofits transcend the paradigm of charitable
fundraising and reach true financial sustainability. Specifically,
this groundbreaking book offers nonprofit professionals a guide to
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Understand the role of social change in our economy
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Capture and communicate impact in simple, compelling terms
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Identify the new market stakeholders that value nonprofit outcomes
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Create powerful value propositions to increase leverage
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Improve the success of a nonprofit's pitches to funders
The End of Fundraising includes the tools needed to effectively
frame, market, and sell a nonprofit organization's impact, and
contains step-by-step guidance for creating dynamic new opportunities
with a variety of funders.
Jason Saul is one of the nation's leading experts on measuring social
impact. He is the CEO of Mission Measurement, a social impact
consulting firm, and serves on the faculty of Northwestern
University's Kellogg School of Management. In 2010, Jason was
recognized by Bloomberg Businessweek as one of America's most
promising social entrepreneurs. He is the author of Social Innovation,
Inc. from Jossey-Bass and Benchmarking for Nonprofits.
