Book description
The social web has changed the way we do business forever
The future of your company is not in measured, considered responses
and carefully planned initiatives. Business today is about
near-instantaneous response. About doing the best you can with
extremely limited information. About every customer being a reporter,
and every reporter being a customer. About winning and losing
customers in real-time, every second of every day. About a monumental
increase in the findable commentary about our companies.
Having the time and information required to make a considered
business decision is a luxury - a luxury that's quickly facing
extinction. Yet business hasn't adapted to this evolution. And adapt
you must.
This book isn't about how to "do" social media.
Instead, The Now Revolution outlines how you must retool your
organization to make real-time business work for you rather
than against you. Read about seven shifts that will help you make your
company faster, smarter, and more social:
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Engineer a New Bedrock
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Find Talent You Can Trust
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Organize your Armies
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Answer the New Telephone
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Emphasize Response-Ability
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Build a Fire Extinguisher
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Make a Calculator
The Now Revolution is pushing you to adapt the way you do
business, from the inside out. It impacts your organization
culturally, operationally, and functionally. This book is your guide
to making the changes you need, and to harnessing the potential of
this new communication era.
JAY BAER
is a world-renowned social media strategy consultant. A digital
marketing pioneer, he has founded five online companies since 1994 and
speaks to tens of thousands of marketers annually at industry
conferences and conventions. His social media strategy blog,
ConvinceandConvert. com, is one of the top ranked business blogs on the Internet.
AMBER NASLUND is Vice President of Social Strategy for Radian6,
a social media listening and engagement platform. She frequently
speaks on the topics of social media, communication, and community
strategy. Follow her award-winning blog at BrassTackThinking. com.
