Book description
Ruthlessly focus on what's convenient for customers, not what's
convenient for you
Ninety percent of dissatisfied clients will take their business
elsewhere and never tell you why. However, ninety-five percent will
become loyal customers again if their needs and problems are addressed
and remedied.
Speaker and salesperson Michael Aun shares these secrets and many
more in It's the Customer, Stupid!, a guide to growing any
business by gaining new customers, and, more importantly, by keeping
the ones you have happy and coming back for more. This fun-to-read
book explains common myths about sales and customer satisfaction,
starting with the fact that most businesses think they're
customer-centric, but they just aren't.
- Get proven steps to REALLY put your customer at the center of
what you do
- Distinguish your business from the competition by understanding
the principle that good sales ARE good service
- Author received the Toastmasters "World Championship of
Public Speaking" award and is also a full-time businessman
practicing what he preaches daily
It's the Customer, Stupid! reveals key actions that will shake
up your business approach. Your customers will love you for them, and
you'll love the effect on sales!
Michael A. Aun isa speaker, columnist, and
full-time businessman who runs a network of insurance offices. He rose
to international acclaim when he won the World Championship of Public
Speaking for Toastmasters International (defeating speakers
representing 150,000 Toastmasters from sixty-five countries). The
National Speakers Association has honored him as a member of the
Speakers Hall of Fame. Learn more at www. aunLine. com .
