Book description
In his masterful new book, BRAINWORK, David Sousa dispels popular brain
myths and half-truths and gives us the hard facts of brain research as
applicable to the workplace. Some of the new revelations run counter to
long-held beliefs in organizational management. For example, the old
shibboleth that “knowledge is power” is not always true. Too much
knowledge overwhelms the brain's processing systems, impairing your
decision-making ability and personal success-as well as your
organization's goals and profit. In line with this, Sousa has compiled
and condensed current brain research to provide the must-have
information for busy executives. Organizations are dynamic entities,
existing in an ever-changing world of technology and the expanding world
of markets. In response, leaders must constantly find new ways to meet
new challenges. Gone are the days of “it's not personal; it's just
business.” Today's business world requires a closer look at emotional
intelligence, and the best decision makers use both their emotional
brains and rational brains. Multitasking is no longer considered a
coveted trait but rather a hindrance to productivity. And what happened
to morality and ethical behavior? Do they even exist in business
anymore? BRAINWORK explores these subjects and shows leaders how to use
their brains most effectively and efficiently. In addition, it offers
ways to improve thinking, control stress in the workplace, and lead by
dissent. Brain health is most important, so a chapter is devoted to
taking care of the brain, including what type of diet, what amount of
exercise, and how much sleep is needed to maintain a healthy brain,
especially as we grow older. Findings from brain research are suggesting
strategies that can expand your existing cognitive networks and build
new ones-in other words, make you smarter and more creative. Sousa shows
you how.
