Book description
People buy more and buy more happily when in good humor. Understanding
humor and being able to effectively use it for your sales and persuasion
purposes is a powerful advantage--for any speaker, salesman or
writer." Drawn from 30 years' experience as a popular professional
speaker, author of 13 books, columnist and advertising copywriter, Dan
Kennedy looks at humor as an instrument of persuasion and influence.
Anyone--amateur--or pro--who must stand and deliver speeches, seminars,
group sales presentations, serve as toastmaster, or write
advertisements, sales letters or newsletters will find fodder here, to
be faster on their feet, more confident and adept at being funny with a
purpose. The book contains thoughtful insight but also simple shortcuts.
Reading it, you'll get a better appreciation for the humor around you
and humor professionals who entertain you, and you'll exit stage left
with humor strategies and tricks you can use. Even if you're not all
that funny. Note: this book contains adult material and may not be
suitable for minors. Or for the easily offended. From the author. .
."I first titled this book "Mugging for Fun and Profit,"
but then thought better of it. Reminds me of Napoleon Hill being
threatened by his publisher with the title 'Use Your Noodle To Get The
Boodle,' which Hill transformed to 'Think And Grow Rich.' Overnight. The
power of a deadline and desperation. And one of the all-time bestselling
books on the subject of success the result. Anyway, unless you are just
doing to hit 'em over the head and drag them out into the desert to
empty their pockets, I'd suggest, you need to know how to make 'em
laugh. People buy more and buy more happily when in good humor.
Understanding humor and being able to effectively use it for your sales
and persuasion purposes is a powerful advantage--for any speaker,
salesman or writer." Drawn from 30 years' experience as a popular
professional speaker, author of 13 books, columnist and advertising
copywriter, Dan Kennedy looks at humor as an instrument of persuasion
and influence. Anyone--amateur--or pro--who must stand and deliver
speeches, seminars, group sales presentations, serve as toastmaster, or
write advertisements, sales letters or newsletters will find fodder
here, to be faster on their feet, more confident and adept at being
funny with a purpose. The book contains thoughtful insight but also
simple shortcuts. Reading it, you'll get a better appreciation for the
humor around you and humor professionals who entertain you, and you'll
exit stage left with humor strategies and tricks you can use. Even if
you're not all that funny. Note: this book contains adult material and
may not be suitable for minors. Or for the easily offended. From the
author. . ."I first titled this book "Mugging for Fun and
Profit," but then thought better of it. Reminds me of Napoleon Hill
being threatened by his publisher with the title 'Use Your Noodle To Get
The Boodle,' which Hill transformed to 'Think And Grow Rich.' Overnight.
The power of a deadline and desperation. And one of the all-time
bestselling books on the subject of success the result. Anyway, unless
you are just doing to hit 'em over the head and drag them out into the
desert to empty their pockets, I'd suggest, you need to know how to make
'em laugh.
