Book description
Just as individual strengths are based on who we are as people,
gender-based strengths for women are essential assets of the female
brand. Out of this provocative and challenging assertion, The Female
Brand delivers the very latest in gender research into the female
brain to debunk the notion that women have to play the
"male" game to win in the workplace.
With strategies taken from the best of Madison Avenue, branding
guru Catherine Kaputa lays out proven techniques to help women across
the business landscape leverage their female edge, including honing
their empathy and intuition, maximizing the impact of their verbal
agility, capitalizing on their collaborative leadership style, and
fine-tuning the power of storytelling to further demonstrate what it
takes to think and act like an authentic and relevant personal brand.
Stories of personal journeys and thoughts on career success from over
100 women of all ages and walks of life add fresh insights into why
the path to workplace success is different for women, how to tap into
the strengths and aptitudes women are inherently wired for and why
playing to the advantages of the female mindset is key to maximizing
career and life success. Kaputa includes numerous hands-on exercises
to help ground these valuable insights.
Kaputa shows women how to maximize their innate abilities, gifts, and
traits to advance their careers and boost their professional influence.
Along the way, female readers learn how they can develop a unique,
powerful personal brand that gets them noticed, remembered, and
respected. Readers will find dozens of how-to, practical tips for
everything from infiltrating the good-old-boy network to using visual
tools (e. g. hair, makeup, clothing, accessories) to gain influence and
power in the business world [.] With women soon to be a majority of the
workforce for the first time in American history, and more female
Fortune 500 CEOs than ever before, this is a priceless and timely
book.--SEGN. com. Catherine Kaputa is founder and president of
SelfBrand, her New York-based personal brand consulting firm, and author
of the award-winning U R a Brand! A twenty-year advertising and branding
executive, she led the "I Love New York" campaign, worked with
marketing gurus Al Ries and Jack Trout, was SVP at Citigroup Smith
Barney for over ten years, and has taught branding and advertising at
New York University, Stern School of Business.
