Book description
For Steve Jobs and Bill Ford, Microsoft and 3M, a new business
model of innovation has become the driving force behind their success.
With strong leadership and a disciplined process, today's leaders are
creating more than great products--they are taking the role of
innovation beyond R&D, placing it squarely at the center of the
organization's core competencies and changing the very nature of the
customer experience.
Packed with examples and stories about the way innovation takes
place inside dozens of next-generation global organizations, The
Innovation Zone takes a first-hand look behind the glitz of the latest
gadgets to explore the methods, tools and behaviors that build
increasing market value for the company, respect for the brand and
long-term competitive dominance. This new playbook for developing and
leading a culture of innovation debunks the traditional thinking that
it all begins as a single invention or flash of insight. Instead, the
author's Innovation 2. 0 framework, assessment tools and techniques
and classic examples--from NASA and the space suit to the Sony Walkman
and GM's OnStar--demonstrate how the Seven Lessons of Innovation can
be learned by any leader committed to creating a protected space where
ideas are identified and evaluated, and championing the process
throughout the organization.
A top 10 Must Read. A" CIO Insight Critical reading for anyone
or any group. A" Eugene S. Meieran, Intel Senior Fellow
A"Koulopoulos dissects what it takes to innovate, so that others
can learn from the rich examples in this book. A" James Champy,
Chairman of Consulting, Perot Systems; co-author, Reengineering the
Corporation Koulopoulos's distinctions between innovation and invention
are fascinating. An important read for anyone looking to build and
foster a culture of innovation. A" Colin Angle, CEO and cofounder,
iRobot. Thomas Koulopolous is founder and president of Boston-based
Delphi Group, an innovation management and advisory firm whose client
list includes: the Mayo Clinic, the FBI, Toyota, Pfizer, DuPont,
Fidelity, IBM, Microsoft, HP, and Yahoo. A frequent contributor to print
and broadcast media (such as Forbes, BusinessWeek, NPR, and CNN),
Koulopolous has also penned seven books on business and technology
innovation like, Smartsourcing, The X-Economy, and Corporate Instinct.
Koulopolous has experience as an executive director of the Center for
Business Innovation at Babson College and a managing director of the
Perot Systems Innovation Lab as well.
