Book description
We are in the throes of a revolution, yet most of us are so
disorientated by the rapid pace of technological and cultural change
that we find it difficult to understand what s going on. 50 Digital
Ideas you Really Need to Know aims to provide a clear path through the
confusion and misinformation surrounding those technologies that, for
better or for worse, are transforming the world we live in and even the
sort of people we are. Leading technology writer Tom Chatfield is a
sure-footed guide to the seminal digital phenomena of our time, from the
basic browsers that we use to surf the web and update our status on
social networking sites, through to the implications for privacy of our
permanently distracted world, to the culture jamming that is making it
increasingly difficult for traditional power structures to impose their
authority. Whether plumbing the depths of the deep web that represents
well over 99 per cent of the internet and remains inaccessible to most
search engines, to digital distribution which threatens to sweep away
entire industries, to the augmented reality that will soon change the
very way we interact with the world, this is an indispensable road map
for the inevitable journey to a digital future. From malware to mashups;
from spam to the semantic web; and from email to avatars, this book is
essential reading for anyone who wants to understand the profound social
and behavioural changes wrought by the emerging digital age. We are in
the throes of a revolution, yet most of us are so disorientated by the
rapid pace of technological and cultural change that we find it
difficult to understand what s going on. 50 Digital Ideas you Really
Need to Know aims to provide a clear path through the confusion and
misinformation surrounding those technologies that, for better or for
worse, are transforming the world we live in and even the sort of people
we are. Leading technology writer Tom Chatfield is a sure-footed guide
to the seminal digital phenomena of our time, from the basic browsers
that we use to surf the web and update our status on social networking
sites, through to the implications for privacy of our permanently
distracted world, to the culture jamming that is making it increasingly
difficult for traditional power structures to impose their authority.
Whether plumbing the depths of the deep web that represents well over 99
per cent of the internet and remains inaccessible to most search
engines, to digital distribution which threatens to sweep away entire
industries, to the augmented reality that will soon change the very way
we interact with the world, this is an indispensable road map for the
inevitable journey to a digital future. From malware to mashups; from
spam to the semantic web; and from email to avatars, this book is
essential reading for anyone who wants to understand the profound social
and behavioural changes wrought by the emerging digital age.
