Book description
How do I know if my idea will work?
How do I decide on the
business model?
How do I find my audience?
Your digital business start-up journey begins here.
From the bestselling author of The Small Business Start-up
Workbook, Cheryl Rickman brings you a thoroughly practical guide
to starting up a digital business, covering the full journey from idea
to exit, with easy-to-implement strategies to make your online venture
an ongoing success. With a combination of tips, exercises, checklists,
anecdotes, case studies and lessons learned by business leaders, this
workbook will guide you through each step of digital business.
Learn how to:
• Assess whether your business idea will work online/digitally
•
Choose the right business model for your proposition and avoid wasting
time
• Assess demand, viability and uncover untapped needs and
gaps in the market
• Build a usable, engaging website and mobile
app
• Create a buzz using social networking
• Drive high
quality traffic to your site and convert visitors into paying
customers
• Use search engine optimization (SEO) and marketing
(SEM) tools effectively
• Raise finance and protect your
business
• Build and maintain a strong brand
• Recruit and
retain a strong team
• Sell the business or find a suitable successor.
Reviews for the book:
“If you want advice on starting your own internet business, don't
ask me, read this book instead. It is more up-to-date and costs far
less than a good lunch.” Nick Jenkins, Founder of Moonpig. com
“This book excels in providing practical guidance on how to create
a successful digital business which exceeds customer expectations
and keeps customers happy each step of the way.” Scott
Weavers-Wright, CEO of Kiddicare. com, and MD of Morrison. com (non-food)
“If you read just one book on digital business, make it this
one... It is inspirational, informative and interactive in equal
measure. Highly recommended!” Rowan Gormley, Founder and CEO of
NakedWines. com
“Interspersed with inspiring and useful stories from successful
entrepreneurs, this book can help aspiring business owners through a
step-by-step process of refining their start-up ideas and building a
solid business.” Elizabeth Varley, Founder and CEO of TechHub
