Book description
A complete course in do-it-yourself digital marketing in 14
bite-sized lessons
The global recession has sent tens of millions scrambling for
alternative employment opportunities, and a great many of them have
taken the leap into becoming their own bosses. As a result there is a
crying need among small business startups, entrepreneurs, and
independents working on a shoestring for expert guidance on marketing
themselves and their businesses online. Pimp My Site fills that
void. It is a complete, do-it-yourself toolkit structured as a
fourteen-day course. Rather than fry readers' circuits with a lot of
jargon-heavy technical descriptions, Paula Wynne, a successful
publicist, marketer and award-winning online entrepreneur, takes a
show-and-tell approach. Her step-by-step descriptions are concise and
in plain English, and each step is illustrated with vivid screenshots
and illustrations, making the coverage eminently digestible, even for
complete novices. From keywords and YouTube to search marketing and
optimization, Pimp My Site, offers much for beginners and
advanced users alike.
- Notable experts describe, in their own words, quick, easy
techniques for driving traffic to your site and achieving online success
- An excellent do-it-yourself resource for complete beginners as
well as experienced users looking to plug a few holes in their
online marketing know-how
- Provides practical coverage of all important trends and
technologies, including optimization, search marketing, social
media, YouTube, keywords, email marketing, and more
