Book description
Time and space. Genetics and robotics. Education and fashion.
Possibilities limited only by our imaginations. The future is yours to
create. Could you be the Leonardo da Vinci of our times?
Most ideas are incremental, quickly copied and suffocated by
conventions. "Future back" thinking starts with stretching
possibilities then makes them a reality "now forward". The
best ideas emerge by seeing what everyone has seen, and thinking like
nobody else. Newness occurs in the margins not the mainstream.
Solutions emerge through powerful fusions of the best ideas into
practical, useful concepts. Creative people rise up. Visionaries,
border crossers and game changers. Engage your right brain, open your
eyes, think more holistically... intuition rules.
From Apple to Blackberry, GE to Google, innovative companies stand
out from the crowd not so much for their exceptional products, despite
what one might assume, but for the way they challenge conventions,
redefine markets, and change consumer expectations. Apple didn't just
create the iPod; it envisioned the future of music and then made a
product to service that future. And the same holds true for every
highly innovative company. In Creative Genius, Peter Fisk
presents ten tracks for innovation and provides business blueprints
for making that innovation happen.
Creative Genius is inspired by the imagination and perspective
of Leonardo da Vinci, in order to drive creativity, design and
innovation in more radical and powerful ways. It includes practical
tools ranging from scenario planning and context reframing to
accelerated innovation and market entry, plus 50 tracks, 25 tools, and
50 inspiring case studies.
Creative Genius is "the best and last" in the
Genius series by bestselling author Peter Fisk. Others include
Business Genius, Marketing Genius and Customer
Genius.
Peter Fisk (Middlesex, UK) is an experienced
strategist and marketer who has spent many years working with
companies such as American Express, British Airways, Coca-Cola, and
Microsoft. He is an inspiring and popular speaker on marketing
subjects.
