Book description
In Marketing Today's Academic Library, Brian Mathews uses his vast
experience to speak directly to the academic library practitioner about
matching services with user needs. This book proposes new visions and
ideas, challenging the traditional way of thinking and providing a
framework to target users more precisely. Most library marketing
intended for undergraduates promotes the collection, reference and
instructional service, and occasional events such as guest speakers or
exhibits. The guiding principle of Marketing Today's Academic Library is
that marketing should focus on the lifestyle of the user, showcasing how
the library fits within the daily life of the student. Mathews' personal
and compelling presentation will assist readers in Challenging and
rethinking their marketing strategies Demonstrating their value through
applied relevance Focusing on the needs of the student and their
expectations Written in a concise and engaging manner that speaks to
popular anxiety points about new marketing techniques, this book is
filled with tips and strategies that academic librarians can use to
communicate with students, surpassing their expectations of their
library experience. "Mathews's upbeat, can-do approach is
refreshing and inspiring, with lots of creative ideas applicable to
academic libraries of all sizes and budgets. Highly recommended."
Brian Mathews is the Assistant University Librarian for Outreach &
Academic Services at the University of California, Santa Barbara. He has
previously served as the user experience librarian at the Georgia
Institute of Technology and as a reference librarian at the George
Washington University. Brian has published numerous journal articles and
is an active speaker and panel member on a variety of library topics,
particularly on increasing the awareness of library services to
students. He is also an advocate for empathic design, and is currently
exploring new ways of encouraging patrons to participate in scholarly,
creative, cultural, and service-oriented endeavors. His blog is The
Ubiquitous Librarian.
