Book description
The emergence of giant media corporations has created a new era in
mass communications. The world of media giants-with a focus on the
bottom line-makes awareness of business and financial issues critical
for everyone in the industry. This timely new edition of a popular and
successful textbook introduces basic business concepts, terminology,
history, and management theories in the context of contemporary
events. It includes up-to-date information on technology and addresses
the major problem facing media companies today: How can the news
regain profitability in the digital age?
Focusing on newspaper, television, and radio companies, Herrick fills
his book with real-life examples, interviews with media managers, and
case studies. In a time when all the rules are changing because of
digital technology, conglomeration, and shifting consumer habits, this
text is a vital tool for students and working journalists.
Dennis F. Herrick has extensive media experience
including ten years as a daily newspaper reporter, eight years as a
congressional chief of staff, and twelve years as owner and publisher
of a group of weekly newspapers. He taught at the University of Iowa
and is an emeritus member of the journalism faculty at the University
of New Mexico.
