Book description
The recent global financial crisis raises pressing issues that are
not exclusively economic. The health of the economy, Kevin T. Jackson
contends, reflects the moral health of the wider culture: ethics must
be considered along with economics to understand world markets,
especially now that globalization and other forces have increasingly
complicated the regulation of transnational corporate conduct.
Virtuosity in Business calls on businesspeople and ethicists
to expand their thinking by stressing the profound relevance of
philosophy to business and economics.
Virtuosity in Business shows that ethics has been the
overriding problem for business and that it is the only enduring
solution. Drawing on a variety of philosophical sources, including
Aristotle, Thomas Aquinas, and Jean-Paul Sartre, Jackson applies the
concept of virtue to the competitive realm of the marketplace.
Virtuosity, in all realms of human endeavor, is not merely a display
of technical skill or adherence to conventional norms. The invisible
law of virtuosity, which discourages misconduct and rewards good
corporate citizenship, guides ethical firms and wise entrepreneurs
toward greater success by playing a constructive part in the human enterprise.
A pioneering work in the contemporary philosophy of business,
Virtuosity in Business revivifies business ethics to address
concerns arising from the global financial crisis, such as restoration
of faith in the market, respect for human rights, and environmental sustainability.
"A valuable contribution to a broader, deeper, and more
systematic conception of business ethics. Jackson's emphasis on
virtuosity rightly makes the point that business needs to be, and to
be seen as, a noble activity."-Georges Enderle, University of
Notre Dame
Kevin T. Jackson is Professor of Business Ethics at Fordham
University School of Business and the author of Building Reputational
Capital: Strategies for Integrity and Fair Play That Improve the Bottom
Line.
