Book description
In November, GM CEO Rick Wagoner appeared before Congress to ask
for billion to bail out the struggling Big Three automakers. To
critics like Thomas Freidman and Mitt Romney, it was a sign that
the
American auto industry should be led out to pasture; if the
Japanese are
better at making cars, they said, then we should
let them do it. To
defenders, the loss of the country's largest
manufacturing sector would
be an incomprehensible disaster.
Nearly every day, the debate rages on
the op-ed pages. Billions
of dollars and millions of jobs hang in the
balance.
In Why GM Matters, William Holstein goes deep inside GM to
show what's really happening at the country's most iconic
corporation.
Where critics say that GM has sat on its hands
while the market changed,
Holstein demonstrates that GM has
already radically retooled its entire
operation, from
manufacturing and cost structure to design. Where
pundits say
we'd be better off without GM, he shows how inextricably
linked
GM and the nation's economy still are: The country's largest
private buyer of IT, the world's largest buyer of steel, the
holder of
pensions for 780,000 Americans, GM accounts for a full
1 percent of our
country's GDP. A dollar spent on GM has
profoundly different
consequences from a dollar spent on Toyota.
Following a diverse cast of characters-from Rick Wagoner, the
controversial CEO, to design director Bob Boniface, to Linda
Flowers, a
team leader on the line in Kansas City-Holstein
examines the state of
GM's health and builds a persuasive
argument that GM is essential to our
nation's well-being and,
with the right economic climate, ready to
compete with Toyota as
one of the biggest global automakers.
William J. Holstein has written for
BusinessWeek
, the
New York Times
, and
Fortune
, among other publications, and is the author of the books
Manage the
Media
and
The Japanese Power Game
.