Book description
Designing & Conducting Survey Research, third edition
Since it was first published in 1992, Designing and Conducting Survey
Research has become the standard reference in the field for public and
nonprofit managers who are responsible for conducting effective and
meaningful survey research. This updated and expanded third edition
builds on the first two volumes and contains additional statistical
techniques, new reporting methods that meet the growing demands for
accountability, and more user-friendly analysis methods.
Designing and Conducting Survey Research is a complete, practical guide
to conducting sample survey research. In a comprehensive manner, it
explains all major components of survey research, including construction
of the instrument, administration of the process, and analysis and
reporting of results. Clear, concise, and accessible, this guide
explains how to conduct a survey research project from start to finish.
Further, it shows how this research method can be applied in such
diverse fields as urban affairs, social science, and public
administration. Designing and Conducting Survey Research is an excellent
tool that will help both professionals and students understand and
explain the validity of sample survey research.
Praise for the Previous Edition of Designing & Conducting Survey Research
"Clear, thorough, well-written, and eminently practical. Takes you
step by step through all you need to know to conduct a survey or
evaluate one and provides a basic understanding of the theoretical basis
of sampling. The clarity of the book makes it a model for effective
instruction and one that opens the road for those who must master the
subject themselves."
-Norton Long, professor emeritus of political science, University of
Missouri, St. Louis
"A basic tool for conducting survey research projects that any
researcher can understand and use. Freed of confusing statistical theory
yet comprehensive in approach, with step by step details."
-John B. Sauvajot, public management consultant and former deputy chief
administrative officer, San Diego County
"Demystifies the arcane world of pollsters and survey research.
Anyone who conducts surveys, hires survey consultants, reads reports, or
makes policy based on survey data will benefit from this book."
-Robert J. Waste, Survey Research Center, California State University,
Chico Louis M. Rea
is professor of city planning and director of the School¿of Public
Administration and Urban Studies at San Diego State University. He is an
established consultant to numerous municipal jurisdictions and private
businesses and also has extensive experience as a researcher. Rea¿has
taught graduate courses in statistical analysis, transportation
planning, survey research, and urban and fiscal problems.
Richard A. Parker is professor in the School of Public
Administration and Urban Studies at San Diego State University. He is
also a market research and economic consultant to the public and
private sectors. He specializes in survey research for housing,
retail, commercial, recreational, and transportation development and
for environmental, socioeconomic, demographic, and fiscal impact
analyses.
