Book description
Globality primarily involves large western corporations expanding their
operations and moving aggressively into new overseas markets. GLOBALITY
radically defines a 'post-globalization' world, where companies from
India, China, Russia, eastern Europe, Brazil and Mexico are expanding
beyond their home base, entering and building new markets, creating
whole industries, and competing for customers, resources, market share
and attention. In short, the tide has turned. As a result, western
companies need to understand these emerging new businesses and the
economies they come from in order to stay ahead and stay alive. Harold
L. Sirkin is a Senior Vice President and Director of The Boston
Consulting Group (BCG), and the worldwide leader of its Global
Operations practice. He is the co-author of PAYBACK, which was named by
BusinessWeek as one of the top ten books on innovation of the year. Jim
Hemerling has been based in Shanghai since 2000 and is the Managing
Director of BCG Greater China. Arindam Bhattacharya is a BCG Vice
President and leads the firm's office in New Delhi.
