Book description
Throughout my life I have achieved many remarkable things. In
Screw It, Let's Do It, I will share with you my ideas and the
secrets of my success, but not simply because I hope they'll help you
achieve your individual goals.
Today we are increasingly aware of the effects of our actions on the
environment, and I strongly believe that we each have a
responsibility, as individuals and organisations, to do no
harm. I will draw on Gaia Capitalism to explain why we need to
take stock of how we may be damaging the environment, and why it is up
to big companies like Virgin to lead the way in a more holistic
approach to business.
In Screw It, Let's Do It I'll be looking forwards to the
future. A lot has changed since I founded Virgin in 1968, and I'll
explain how I intend to take my business and my ideas to the next
level and the new and exciting areas - such as launching Virgin Fuels
- into which Virgin is currently moving.
But I have also brought together all the important lessons, good
advice and inspirational adages that have helped me along the road to
success.
Ironically, I have never been one to do things by the book, but I
have been inspired and influenced by many remarkable people. I hope
that you too might find a little inspiration between these pages.
Sir Richard Branson is a hugely successful international
entrepreneur, icon, and chairman of the Virgin Group. His autobiography
Losing My Virginity
has been a number one international bestseller.
