Book description
Linda Kaplan Thaler and Robin Koval have moved to the top of the
advertising industry by following a simple but powerful philosophy: it
pays to be nice. Where so many companies encourage a dog-eat-dog
mentality, The Kaplan Thaler Group has succeeded through chocolate and
flowers. In The Power of Nice, through their own experiences
and the stories of other people and businesses, they demonstrate why,
contrary to conventional wisdom, nice people finish first.
The Power of Nice shows that 'nice' companies have lower
employee turnover, lower recruitment costs and higher productivity.
Nice people live longer, are healthier and make more money. In today's
interconnected word, companies and people with a reputation for
cooperation and fair play forge the kind of relationships that lead to
bigger and better opportunities, both in business and in life.
But being nice doesn't mean being a push-over. In fact, nice may be
the toughest four-letter word you'll ever encounter.
Kaplan Thaler and Koval illustrate the surprising power of nice with
an array of real-life examples from the business arena as well as from
their personal lives. Most important, they present a plan of action
covering everything from creating a positive impression to sweetening
the pot to turning enemies to allies. Filled with inspiration and
suggestions on how to supercharge your career and expand your reach in
the workplace, The Power of Nice will transform how you live
and work.
LINDA KAPLAN THALER is CEO and chief creative officer and ROBIN KOVAL
is president of THE KAPLAN THALER GROUP, creators of pop-culture icons
like the Aflac Duck. Together, Kaplan Thaler and Koval have been
featured on
Today
, the
Martha Stewart Show
, and
Nightline
, as well as in
USA TODAY
, the
New York Times
, and
BusinessWeek
, among many others. Kaplan Thaler and Koval each live in New York.
