Book description
First published in 1983, Jay Levinson's GUERRILLA MARKETING has become
a classic in the field of business, revolutionising marketing for small
businesses all over the world and creating a new way to understand and
gain market share. It also launched a veritable Guerrilla Marketing
industry, including dozens of future Guerrilla books, CDs and speaker
events. In GUERRILLA MARKETING Jay Levinson's take-no-prisoners approach
to finding clients is on full display, as he offers hundreds of
marketing ideas that really work and a new roadmap for small-business
success in the global marketplace. Filled with leading-edge strategies
for marketing on the Internet, putting new technologies to work,
targeting prospects, cultivating repeat and referral business, and being
a manager in the age of telecommuting and freelance employees, among
others, GUERRILLA MARKETING will be the entrepreneur's marketing bible
for the twenty-first century. Jay Conrad Levinson is the author of
more than a dozen books in the Guerrilla Marketing series. A former vice
president and creative director at J. Walter Thompson Advertising and
Leo Burnett Advertising, he is the chairman of Guerrilla Marketing
International, a consulting firm serving large and small businesses
worldwide.
