Book description
Every new project (or career or relationship) starts out exciting and
fun. Then it gets harder and less fun, until it hits a low point -
really hard, really not fun. At this point you might be in a Dip, which
will get better if you keep pushing, or a Cul-de-Sac, which will never
get better no matter how hard you try. The hard part is knowing the
difference and acting on it. According to marketing guru and
best-selling author Seth Godin, what sets successful entrepreneurs (and
pop stars and weight lifters and car salesmen) apart from everyone else
is their ability to give up on Cul-de-Sacs while staying motivated in
Dips. Winners quit fast, quit often and quit without guilt - until they
commit to beating the right Dip for the right reasons. You'll never be
number one at anything without picking your shots very carefully. The
Dip is a short, entertaining book that helps you do just that. It will
forever alter the way you think about success. Seth Godin is the
best-selling author of Purple Cow, Permission Marketing and Small Is the
New Big, among other books, and is one of the most popular business
bloggers in the world, at www. SethGodin. com. He holds an MBA from
Stanford University.
