Book description
Networks rule the world. Take an organization of any kind: a corner
shop, a new venture, a gang of drug traffickers, the United Nations,
Google, the place you work. They are all networks, with their own rules
and values and ways of communicating. Everybody belongs to networks and
they make a huge difference to our lives - to our happiness and to our
opportunities. As the world becomes more densely populated, the
connections between us are expanding in ever more intricate ways - via
the web, mobile phone technology and global media. How does this affect
us? And how can we make the most of these connections? SUPERCONNECT
looks at how the successful and fortunate few behave - and shows that if
you want to be one of them, you have to play by the network rules.
