Book description
Why are some people easily outsourced, downsized, or freelanced into
obscurity, while others have their pick of opportunities? In his most
powerful book yet, Seth Godin argues that it's more essential than ever
to become indispensable - and the key to being indispensable is
overcoming the fears that hold most of us back. Fear or change, fear of
authority, fear of embarrassment all come from the most primitive and
powerful part of our brains. Godin shows how to overcome that internal
resistance, so you can unleash your greatest art, passion, insight and
generosity at work. Seth Godin is the author of ten international
bestsellers, including the New York Times bestseller The Dip. His books
have been translated into more than twenty-five languages and include
Permission Marketing, Purple Cow, and Meatball Sundae. He is also the
founder and CEO of Squidoo. com (a huge and fast-growing tribe) and the
most popular business blogger in the world.
