Book details

Book description

A Simon & Schuster eBook. Simon & Schuster has a great book for every reader. Sherrie L. Tollefson Manager, Global Corporate Branding, Lilly Exciting, creative experiential thinking to stay ahead of the game and be competitive during these rapidly changing times. Bernd H. Schmitt is one of the most widely respected marketing and business strategists today. Executive Director of the Center on Global Brand Leadership at Columbia Business School in New York, he has consulted and lectured in more than twenty countries and is coauthor of MARKETING AESTHETICS (1997) and author of EXPERIENTIAL MARKETING (1999). Laura Brown is a New York based writer and communication consultant whose clients have included AOL Time Warner, and GE Capital. She holds a Ph. D. in English from Columbia University.