Book description
Companies used to rely on human experts and their years of experience
to guide them. Now, cutting-edge organizations are mining the data and
crunching numbers instead, to come up with more accurate, less biased
predictions. As Freakonomics detailed, statistical analysis can reveal
the secret levers of causation. But economist Ian Ayres argues that
that's only part of the story: super crunching is revolutionizing the
way we all make decisions. Beginning with examples of the mathematician
who out-predicted wine buffs in determining the best vintages, and the
sports scouts who now use statistics rather than intuition to pick
winners, Super Crunchers exposes the world of data-miners, introducing
the people and the techniques. It illuminates the hidden patterns all
around us. No businessperson, academic, student, or consumer
(statistically that's everyone) should make another move without getting
to grips with thinking-by-numbers -- the new way to be smart, savvy and
statistically superior.
