Book description
In Small Message, Big Impact, Terri Sjodin teaches you how to
make a lasting impression on absolutely anyone - fast.
You're at the airport, burning time by checking your email. Then
you spot the CEO of a company you've wanted to connect with for
ages. He's waiting for his flight. Your flight! Should you walk
over? What will you say?
We've all been there. An opportunity presents itself and you
have one chance to share your message. The clock is ticking. And in
this age of information overload, no skill is more essential than
being able to connect with others quickly, whether in a meeting or in
front of thousands of people.
Acclaimed speaker and consultant Terri Sjodin defines an 'elevator
speech' as a brief presentation that introduces a product, service, or
idea. Its purpose isn't to say everything about your topic - just to
intrigue and inspire the listener to want to hear more.
Sjodin offers her time-tested strategies and advice, including
worksheets, sample elevator speeches, evaluation forms, and much more.
This internationally bestselling book is an entertaining, practical
guide to making your message concise, compelling, and effective.
Whatever your goal, you will learn to craft a fresh, brief,
convincing message that generates tangible results.
'I'm always thinking about how to make the message smaller so the
impact will be bigger. Terri Sjodin has codified the science of
getting this right' Linda Kaplan Thaler, best-selling coauthor
of The Power of Small and Bang!
Terri L. Sjodin is the principal and founder of Sjodin
Communications, a public speaking, sales training, and consulting
firm. For more than twenty years she has served as a speaker and
consultant for Fortune 500 compa nies, industry associations, academic
conferences, CEOs, and members of Congress. She lives in Newport
Beach, California.
Terri L. Sjodin
is the principal and founder of Sjodin Communications, a public
speaking, sales training, and consulting firm. For more than twenty
years she has served as a speaker and consultant for Fortune 500 compa
nies, industry associations, academic conferences, CEOs, and members of
Congress. She lives in Newport Beach, California.
