Book description
'A manifesto for twenty-first-century leadership packaged in a fun
and engaging story. Buy this book and get it in the hands of
everyone in your company' Darren Hardy, publisher,
Success magazine
Ben is a young manager who has been charged with persuading 500
employees to agree to a merger. Facing an impossible battle, he seeks
the advice of an old friend, who introduces him to eccentric Aunt Elle.
In the week leading up to the crucial employee vote, Aunt Elle
teaches Ben about the power of influence and positive persuasion. Ben
also meets with the company's top executives, coming back with a new
leadership lesson each time. Ben finally learns the critical principle
so many people in power fail to grasp: it's not about me, it's about you.
Written with a light touch and filled with practical advice, this
book will resonate with all who aspire to influential leadership.
Bob Burg and John David Mann are the co-authors of
The Go-Giver
and
Go-Givers Sell More
. A former top sales professional, Burg is a sought-after speaker and
the author of
Endless Referrals
. Mann has been writing about business, leadership and the laws of
success for more than twenty-five years. Visit thegogiver. com.
