Book description
Most new businesses fail. But most of those failures are preventable.
The Lean Startup is a new approach to business that's being
adopted around the world. It is changing the way companies are built
and new products are launched.
The Lean Startup is about learning what your customers really
want. It's about testing your vision continuously, adapting and
adjusting before it's too late.
Now is the time to think Lean.
Eric Ries is an entrepreneur and author of the blog Startup Lessons
Learned. He co-founded and served as CTO of IMVU, his third startup. He
is a frequent speaker at business events, has advised a number of
startups, large companies, and venture capital firms on business and
product strategy, and is an entrepreneur-in-residence at Harvard
Business School. He lives in San Francisco.
