Book description
From the best-selling author of The Death of Economics and
Butterfly Economics, a ground-breaking look at a truth all too seldom
acknowledged: most commercial and public policy ventures will not
succeed. Paul Ormerod draws upon recent advances in biology to help us
understand the surprising consequences of the Iron Law of Failure. And
he shows what strategies corporations, businesses and governments will
need to adopt to stand a chance of prospering in a world where only
one thing is certain.
Paul Ormerod was for several years Head of the Economic Assessment
Unit at The Economist. He was Director of Economics at the Henley Centre
for Forecasting from 1982 to 1992, and has been a visiting Professor of
Economics at London and Manchester. He has published widely in academic
journals, lectures around the world, and is currently a director of
Volterra Consulting. He is the author of Butterfly Economics and The
Death of Economics.
