Book description
Practical, prescriptive advice on successfully marketing your event
planning business
Recent years have been tough on the event planning industry. The
terrorist attacks of September 11, 2001, economic downturns, wars, and
SARS have all negatively impacted the business. There are fewer
corporate dollars dedicated to travel budgets and special events,
creating even more pressure on businesses in an already highly
competitive industry. This book tells you all you need to know to
market your business and build your client base in good times and bad.
Marketing Your Event Planning Business shows you how to gain a
competitive advantage by setting yourself apart from the competition,
pursuing new markets, and soliciting sales. It covers all the vital
topics in event planning marketing, including how to diversify your
client base, develop niche markets, improve your customer service,
establish emergency business plans, and much more.
- Ideal for event planners, marketing managers in the industry, and
professionals in the hospitality, culinary, or travel industries
- Includes actionable advice on successfully marketing an event
planning business
- Features illustrative examples, practical tips, and useful
checklists and other resources
Marketing Your Event Planning Business is packed with practical
tips and examples, giving you creative new ways to showcase your
talents, build your business, and bring added value to your clients.
Judy Allen
is one of the world's leading authorities on staging, event and
lifestyle design and the bestselling author of ten books for the
professional, business and consumer markets. Allen, a master of creative
design, has flawlessly executed successful special events-corporate,
social, and celebrity-for up to 2,000 guests at a time in more than 30
countries around the world. She has designed and produced memorable
events such as Disney's worldwide theatrical opening-night gala for
Beauty and the Beast
, and the orchestration of Oscar-winning director Norman Jewison's 25th
anniversary celebration for
Fiddler on the Roof
.
Highly skilled in staging events that are strategically designed to be
one-of-kind experiences and a master of transforming the energy of an
event environment by engaging the senses with trademark primary design
principles, Allen has worked closely with CEOs, CFOs, presidents and
their executive staff around the globe to create, implement and oversee
their corporate and social business events.
The many diverse events that Allen has designed and executed extend from
complex one-day events to elaborate arrangements of theme productions
taking place over the course of a week. These events ranged from very
exclusive VIP events to multimillion-dollar, multimedia fantasy
extravaganzas including seven new-car product launches and involved
high-tech stage and show productions.
Allen, and her 2jproductions (
www. 2jproductions. com
) partner, Joe Shane, are now bringing their dynamic creative energy,
innovative style and perceptive insight to home, life and lifestyle
design and world class resorts around the world through Sensual Home Living
TM
(
www. sensualhomeliving. com
) and other initiatives.
