Book description
The world of event planning can be alluring and dangerous at
once-exotic locales, wining and dining, and people traveling without
their spouses. In such situations the line between business and pleasure
blurs and the nature of relationships gets cloudy. With a thoughtless
act or a less-than-tactful word, long-lasting business relationships can
be ruined forever.
Beyond that, budgets are on the chopping block and competition for
business is tight. In that environment, people often cut not just
financial corners, but the ethical ones, too. There's a fine line
between innocent perks and inappropriate gifts or kickbacks. Event
planners today must navigate a minefield of potentially sticky
situations that can easily blow up in their face. Without a
professional code, lines of acceptable behavior are easily crossed.
And what you do personally can hurt you professionally.
Event Planning Ethics and Etiquette provides event planners
with the companion they need to stay out of trouble, keep professional
relationships healthy and profitable, avoid the riskier temptations of
the lifestyle, and win business in a highly competitive market using
ethical business practices.
- Explains how to establish policies and codes of behavior, in the
office and onsite at events.
- Offers guidelines on when it is acceptable to accept a gift,
what is acceptable, and what is inappropriate.
- Shows how to prepare yourself, as well as your staff, for what
to expect, and how to handle the unexpected with business finesse.
- Covers business etiquette in event planning crisis management situations.
- Helps you to avoid putting yourself and your company at personal
and professional risk.
- Features real-life examples and situations, and advice on how to
handle them with poise and professionalism.
- Includes a list of "Event Planning Do's and Don'ts."
Event Planning Ethics and Etiquette will be of value to the
professional event planner; to event planning suppliers and clients
working with industry professionals; as well as to those in related
fields, such as public relations, administrative professionals,
communications; and anyone in the hospitality, culinary, and travel
industry.
Judy Allen is one of the world's leading
authorities on staging, event and lifestyle design and the bestselling
author of ten books for the professional, business and consumer
markets. Allen, a master of creative design, has flawlessly executed
successful special events-corporate, social, and celebrity-for up to
2,000 guests at a time in more than 30 countries around the world. She
has designed and produced memorable events such as Disney's worldwide
theatrical opening-night gala for
Beauty and the Beast, and the
orchestration of Oscar-winning director Norman Jewison's 25th
anniversary celebration for
Fiddler on the Roof.
Highly
skilled in staging events that are strategically designed to be
one-of-kind experiences and a master of transforming the energy of an
event environment by engaging the senses with trademark primary design
principles, Allen has worked closely with CEOs, CFOs, presidents and
their executive staff around the globe to create, implement and
oversee their corporate and social business events.
The many
diverse events that Allen has designed and executed extend from
complex one-day events to elaborate arrangements of theme productions
taking place over the course of a week. These events ranged from very
exclusive VIP events to multimillion-dollar, multimedia fantasy
extravaganzas including seven new-car product launches and involved
high-tech stage and show productions.
Allen, and her
2jproductions (
www.
2jproductions. com) partner, Joe Shane, are now bringing their
dynamic creative energy, innovative style and perceptive insight to
home, life and lifestyle design and world class resorts around the
world through Sensual Home Living
TM (
www. sensualhomeliving.
com) and other initiatives.
