Book description
How to implement social technology in business, spur collaborative
innovation and drive winning programs to improve products, services,
and long-term profits and growth.
The road to social media marketing is now well paved: A July 2009
Anderson Analytics study found 60% of the Internet population uses
social networks and social media sites such as Facebook, MySpace, and
Twitter. Collaboration and innovation, driven by social technology,
are “what's next.”
Written by the author of the bestselling Social Media Marketing:
An Hour a Day in collaboration with Jake McKee, Social Media
Marketing: The Next Generation of Business Engagement takes
marketers, product managers, small business owners, senior executives
and organizational leaders on to the next step in social technology
and its application in business. In particular, this book explains how
to successfully implement a variety tools, how to ensure higher levels
of customer engagement, and how to build on the lessons learned and
information gleaned from first-generation social media marketing
efforts and to carry this across your organization.
This book:
- Details how to develop, implement, monitor and measure
successful social media activities, and how to successfully act on
feedback from the social web
- Discusses conversation-monitoring tools and platforms to
accelerate the business innovation cycle along with the metrics
required to prove the success of social technology adoption
- Connects the social dots more deeply across the entire
organization, moving beyond marketing and into product
development, customer service and customer-driven innovation, and
the benefits of encouraging employee collaboration.
Social media has become a central component of marketing:
Collaborative, social technology is now moving across the
organization, into business functions ranging from HR and legal to
product management and the supply chain. Social Media Marketing:
The Next Generation of Business Engagement is the perfect book
for marketers, business unit managers and owners, HR professionals and
anyone else looking to better understand how to use social
technologies and platforms to build loyalty in customers, employees,
partners and suppliers to drive long term growth and profits.
Dave Evans is a social media innovator with a
passion for tapping the power of the Social Web and related
technologies and applying them to business. Beginning in 1994, when he
founded the marketing consultancy Digital Voodoo, and continuing
through his career in advertising, Dave has worked with clients around
the world including Philips, Pepsi, Dell, Intel, and others. He also
served in the strategy and consulting group of Austin's GSD&M,
working with clients such as Southwest Airlines, Wal-Mart, and the PGA
TOUR. Dave has also been a member of the Advisory Board of ad:tech and
the Research and Measurement Council of WOMMA.
