Book description
Legendary money manager Ken Fisher outlines the most common-and
costly-mistakes investors make.
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Small cap stocks are best for all time. Bunk!
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A trade deficit is bad for markets. Bunk!
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Stocks can't rise on high unemployment. Bunk!
Many investors think they are safest following widely accepted Wall
Street wisdom-but much of Wall Street wisdom isn't so wise. In fact,
it can be costly bunk.
In Debunkery: Learn It, Do It, and Profit From It-Seeing Through
Wall Street's Money-Killing Myths, Ken Fisher-named one of the
30 most influential individuals of the last three decades by
Investment Advisor magazine-details why so many investors fail to get
the long-term results they desire. The short answer is many investors
fail to question if what they believe is true-and are therefore
blinded by tradition, biases, ideology, or any number of cognitive errors.
Your goal as an investor shouldn't be to be error-free-that's
impossible. Rather, to be more successful, you should aim to lower
your error rate. Debunkery gets you started by debunking 50
common myths-but that's just the beginning. It also gives you the
tools you need to continue to do your own debunkery for the rest of
your investing career.
KEN FISHER is best known for his prestigious "Portfolio
Strategy" column in Forbes magazine, where his over 25-year
tenure of high-profile calls makes him the fourth longest-running
columnist in Forbes's 90-plus year history. He is the founder,
Chairman, and CEO of Fisher Investments, an independent global money
management firm with over billion under management (as of 6/30/10).
Fisher is ranked #289 on the 2009 Forbes 400 list of richest
Americans, and #721 on the 2010 Forbes Global Billionaire list. In
2010, Investment Advisor magazine named him as one of the 30 most
influential individuals of the last three decades. Fisher has authored
numerous professional and scholarly articles, including the
award-winning article, "Cognitive Biases in Market
Forecasting," and has published six previous books, including the
New York Times and the Wall Street Journal bestsellers, The Only Three
Questions That Count, The Ten Roads to Riches, and How to Smell a Rat,
all of which are published by Wiley. Fisher has been published,
interviewed, and/or written about in many major American, British, and
German finance or business periodicals. He has a weekly column in
Focus Money, Germany's leading weekly finance and business magazine.
LARA HOFFMANS is a content manager at Fisher Investments, a
contributing editor of MarketMinder. com, and coauthor of the
bestsellers, The Only Three Questions That Count, The Ten Roads to
Riches, and How to Smell a Rat.
