Book description
Written through the eyes of retail and technology executives, Branded!
explores retailers who are successfully implementing social media and
mobility strategies.
Market-leading retailers are engaging technology-savvy customers though
social media and mobility. Branded! reveals how these digital
communication channels are an extension of a retailer's culture and
strategy resulting in building brand equity. Comprehensive reviews of
Starbucks, Zappos, Wet Seal, Macy's, 1-800-Flowers. com, JCPenney, Pizza
Hut and Best Buy are featured. Branded!:
- Provides a clear review of social media as well as the rapid
changes in the development and use of mobility.
- Demonstrates why retailers cannot 'wait and see', and must move rapidly
- Shows how each company's social media and mobility initiatives are
based on the individual personality of the company.
- Discusses sophisticated analytic tools that enable retailers to
measure their performance and make informed decisions on the data
Bernie Brennan
is a consultant and investor in retail-related technology. He has
served in a number of roles over thirty years in the retail industry,
with seventeen of them as Chairman and CEO of Montgomery Ward,
Sav-A-Stop Inc., and Household Merchandising. Brennan is a former
Chairman of the National Retail Federation and earned the Gold Medal
Award as Retailer of the Year.
Lori Schafer is the Executive Advisor for Retail at SAS
Institute. Schafer, an entrepreneur with twenty-five years of
experience in retail and consumer-packaged goods' technology, began
her career at The Procter & Gamble Company. She was CEO of
Marketmax, Inc., prior to its acquisition by SAS in 2003 when she
became Vice President of SAS Global Retail. She serves on the board of
directors of several retail and technology companies as well as the
National Retail Federation.
