Book description
Straightforward advice on building and launching a mobile marketing plan
Mobile communication is hot, and so is marketing on mobile devices.
Mobile Marketing For Dummies provides a clear and easy path
for creating, launching, and making the most of a mobile marketing
program. Designed for marketing professionals and other business
people who may have little experience with the medium, it explains
mobile marketing and how to convert a traditional marketing plan to
mobile. Topics include assembling resources and budget, creating a
plan, following best practices, building mobile sites, and much more.
- Explains what mobile marketing is, how you can adapt a
traditional marketing plan for mobile, and how to create and
launch a mobile marketing plan from scratch
- Covers activating a plan using voice, text, e-mail, and social
media campaigns
- Explores the nuts and bolts of building mobile sites, apps,
monetizing mobile, and advertising on other mobile properties
Mobile Marketing For Dummies gives you the tools to succeed in
this exciting environment.
