Book description
Planning Health Promotion Programs
This thoroughly revised and updated third edition of Planning Health
Promotion Programs provides a powerful, practical resource for the
planning and development of health education and health promotion
programs.
At the heart of the book is a streamlined presentation of
Intervention Mapping, a useful tool for the planning and development
of effective programs. The steps and tasks of Intervention Mapping
offer a framework for making and documenting decisions for influencing
change in behavior and environmental conditions to promote health and
to prevent or improve a health problem.
Planning Health Promotion Programs gives health education and
promotion professionals and researchers information on the latest
advances in the field, updated examples and explanations, and new
illustrative case studies. In addition, the book has been redesigned
to be more teachable, practical, and practitioner-friendly.
L. Kay Bartholomew, EdD, MPH, is associate professor of health
promotion and behavioral sciences and associate dean for academic
affairs at the University of Texas School of Public Health.
Guy S. Parcel, PhD, is former dean and professor in health promotion
and behavioral science at the University of Texas Health Science
Center at Houston, School of Public Health.
Gerjo Kok, PhD, is former dean and professor of applied psychology at
the faculty of psychology at Maastricht University, The Netherlands.
Nell H. Gottlieb, PhD, is professor of health education in the
department of kinesiology and health education at the University of
Texas at Austin.
MarÍa E. Fernández, PhD, is associate professor of health promotion
and behavioral sciences and director of diversity programs at the
University of Texas Health Science Center at Houston, School of Public
Health.
