Book description
The New York Times and Wall Street Journal
bestseller-now in a new, updated paperback edition
Today's online influencers are Web natives who trade in trust,
reputation, and relationships, using social media to accrue the
influence that builds up or brings down businesses online. In Trust
Agents, two social media veterans show you how to tap into the
power of social networks to build your brand's influence, reputation,
and, of course, profits.
In this revised paperback version, learn how businesses are using the
latest online social tools to build networks of influence and how you
can use those networks to positively impact your business. Combining
high-level theory and practical actions, this guide delivers
actionable steps and case studies that show how social media can
positively impact your business.
- New edition features specific first moves for entering social
media for small businesses, educators, travel and hospitality
enterprises, nonprofit organizations, and corporations
- Authors both have a major presence on the social Web as well as
years of online marketing and new media experience
If you
want your business to succeed, don't sit on the sidelines while new
markets and channels grow. Instead, use the Web to build trust with
your consumers using
Trust Agents.
Chris Brogan is a leadingauthority on blogs,
highly ranked by Technorati. com. With over ten years of blogging and
media making under his belt, Chris is one of the most widely read and
respected bloggers on social software and methods out there today.
Julien Smith has been involved in Web communities for the last
ten years. He was among the first adopters of podcasting and
nowactively works with startups to help build a trusted audience on
the Web.
